The Structure Says it All
BNI's approach to word-of-mouth marketing is built around a structured marketing system.
BNI meetings are carefully designed to create successful referral partnerships among the members.

BNI provides an environment conducive to developing personal relationships with dozens of business professionals.  These "formal" relationships become the foundation for increasing your business referrals.

► I will provide the quality of services at the prices that I have quoted.
► I will be truthful with the members and their referrals.
► I will build goodwill and trust among members and their referrals.
► I will take responsibility for following up on the referrals I receive.
► I will live up to the ethical standards of my profession.
► I will display a positive and supportive attitude with the members o f my chapter
► I will attend every meeting and when I am unable to attend, I will send a substitute to take my place and I understand that on the fourth absence within a six month period the Membership Committee may open my position to another qualified professional.
► I will arrive on time each week and not leave early.
► I will give good, qualified referrals.
► Whenever possible and applicable, I will switch my personal buying to appropriate members of this BNI chapter, or members of other BNI chapters.

Here are a few of the policies:
► Each weekly meeting begins promptly and lasts 90 minutes.
► Your marketing time does not encroach upon your income-generating day.
► Only one person from each professional discipline or business is invited to join a BNI chapter.
► There is no competition within a BNI chapter
► All participants represent their primary occupation.
► Experienced professionals are ready with information and advice.
► Attendance is critical. Participants are allowed three absences every six months.  More than three absences can result in loss of membership.
► Success means active participation.  Participants contribute weekly with referrals and / or visitors.

Giver's Gain